Subaru has a sponsorship plug on NPR where they boast that all Subarus are made in "zero-landfill plants". I keep thinking that when you buy a new Subaru, you open up the trunk and there are all the scraps that they couldn't throw away. With that image still in my mind, the plug goes on to say that "Love: It's what makes Subaru a Subaru". And I think that their customers would have to love them to put up with that, and I'd much rather have a car that was made by great engineering.
It's still not as bad as the plug for Saab, which says: "Saab: Move your mind.."
And I think, "....Because this car ain't going anywhere."