- A charming character. By "charming", I mean anything that would cause the reader to want to spend more time with the character. e.g.
- One with which reader can identify
- One who is intriguing by being very different from reader or anyone reader is likely to know well
- An interesting world. e.g.
- Life of Crime or others on Edge of Society
- Life of Privilege from which most of us excluded
- New sort of fantasy or science fiction setting
- Old sort of setting made appealing by writer's descriptive powers
- A charming, amusing, or unusual Point of View:
- Jane Austen — "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.
- William Gibson — 'The sky above the port was the color of television, tuned to a dead channel.'
And while I'm at it:
- Don't subject your character to a long series of perils without giving the reader a reason to care enough to want to follow the character through the adventure. Adventure or peril by themselves are insufficient.