University of Chicago sends too much recruitment mail to high schooler students

Today my high-school kid received another postcard from the University of Chicago. She has received more recruiting snail-mail from them than from any other institution.

The University of Chicago is far away, and scary, and there are plenty of good schools in New England to choose from. Schools that won't need airfare.

She is not going to apply to University of Chicago. She would not be admitted. If she went there, she would flunk out. (Though, hey, maybe by grad school, things will be different!)

If I were a University of Chicago alumna or paying tuition to University of Chicago, I would be annoyed at the money wasted on these futile mailings.

There should be an easy way to opt out of receiving any more.