I suppose that long-time users of iPhones are used to this by now, but to an iPhone neophyte, the idea that you turn the noise OFF by turning "Silent Mode" ON was counter-intuitive. It required parsing double negatives, and confused me at first. Several months in, I still find myself consciously parsing:
"Silent Mode On, OK, turn off the loud alert... Silent Mode Off, so I can get my on-call alert. That's right. Right? OK."
Apple always had an arrogant skewed sense of usability. From the start, the interfaces always looked simple, but they could give new users a quiet desperation sense that they must be stupid to not understand them right away.
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